First Look at the Air Jordan 34

THE SNEAKER BULLETIN

 

 

It’s that time of year again where we are receiving the next Michael Jordan signature model. Here’s your first look at the Air Jordan 34.

 

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The Air Jordan XXXIV delivers a distinctly Jordan perspective on providing the best basketball shoe for the sport’s future stars.

“The Air Jordan signature game shoes have become the most influential line of performance footwear in basketball history,” says Gentry Humphrey, VP of Jordan Brand Footwear. “By introducing new, proprietary innovation with the XXXIV, the line’s game-changing legacy is extended to a new generation of athletes.”

The shoe delivers by stripping away non-essential material from the tooling and upper to leave athletes only what they need.

 

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Key Components of The Shoe:

The XXXIV is one of the lightest basketball shoes ever created by Jordan Brand (size 9 weighs 13.1 oz).

Heel and forefoot Zoom Air.

The number 23 is featured in Morse code on the vamp of the shoe.

Each colorway will have unique and discoverable marks (for example, the heel counter branding is different on each colorway).

On the outsole, “J4 – 34, 2.89-2019” is featured to represent the 30th anniversary from the Air Jordan IV to the Air Jordan XXXIV.

 


 

 

“The Eclipse Plate takes the inherent values of the propulsion Flight Plate, a technology that is well-loved by Jordan athletes, and helps reduce the overall stiffness and strips down the weight,” says Kuerbis. “We achieve this by thinking about the type of plate materials used and how we can harness the principal value of each element.”

That idea is best articulated in the Air Jordan XXXIV’s forefoot Zoom Air unit. To unlock the full deflection point of the unit — maximizing its piston-like effect — the Eclipse Plate forms a cove, which allows the unit to compress and move without restraint. The composition of the plate, with its focus on stability (particularly in the heel), then gives more control to basketball’s full range of explosive movements: cuts, sprints, jumps.

The Air Jordan XXXIV will be worn by select Jordan Brand athletes and partner high school and collegiate teams. The shoe lands Wednesday, September 25th, 2019 for $175.

 

 


 

 

Air Jordan 34

Color: White-University Red/Black

Style Code: AR3240-100

Release Date: Wednesday, September 25th, 2019

MSRP: $175

 

 


 

 


 

Air Jordan 34

Color: Blue Void/Green Glow-Black-Metallic Silver

Style Code: AR3240-400

Release Date: Wednesday, September 25th, 2019

MSRP: $175

 

 


 

 

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